M&M's: Launch Rain
Brand
Date
Nov 2022
Description
M&M's introduces the latest addition to its character lineup with the 'Launch Rain' campaign. The commercial centres on the new purple candy character preparing for her public debut, capturing a candid moment in a backstage dressing room as she navigates nerves before taking the stage. The production balances live-action technique with 3D render and CGI, placing the animated protagonist within a detailed, human-scale environment. Developed in collaboration with agency partners BBDO New York and PS260, the spot maintains a humorous tone throughout the performance-focused narrative.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
3D render / CGI
Industries
Color
Violet
Pure White
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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