Memorial Sloan Kettering Cancer Center This Is What We Do :30 2026

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This black-and-white video campaign titled This Is What We Do :30 for Memorial Sloan Kettering Cancer Center showcases intimate portraits of patients, doctors, and medical researchers. The piece highlights stories of survival and advanced clinical trials through candid close-up shots, home interiors, and professional medical settings. Produced by Easy Mondays with creative direction from R/GA Americas, the video captures emotional moments between patients and physicians using documentary-style cinematography.