Nike ACG explores terrain-focused design in this motion piece for the All Conditions project. Developed in collaboration with R/GA Americas, the video centers on a surreal miniature globe navigating through floating fragments of outdoor structures and rugged landscapes.
The animation leans into a clean digital aesthetic, pairing 3D render/CGI elements with rapid compositional shifts. The work utilizes a minimalist background to emphasize the rotating topography and technical branding components.
