Nike: All Conditions
Brand
Date
Feb 2026
Description
Nike ACG explores terrain-focused design in this motion piece for the All Conditions project. Developed in collaboration with R/GA Americas, the video centers on a surreal miniature globe navigating through floating fragments of outdoor structures and rugged landscapes. The animation leans into a clean digital aesthetic, pairing 3D render/CGI elements with rapid compositional shifts. The work utilizes a minimalist background to emphasize the rotating topography and technical branding components.
Style
Horizontal, Action, Cinematic, Surreal, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Color
Pure White
Burnt Orange
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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