Nike
All Conditions
Brand
ProjectAll Conditions
Date
Feb 2026
Description
Nike ACG explores terrain-focused design in this motion project, All Conditions. Developed with agency support from R/GA Americas, the piece centres on a dynamic 3D animation sequence featuring surreal miniature world-building and floating outdoor fragments. The execution relies on rapid compositional shifts and clean digital graphics, setting complex 3D render and CGI elements against a stark white background to highlight the branding.
Style
Horizontal, Action, Cinematic, Surreal, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Sportswear
Color
Pure White
Burnt Orange
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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