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Alexander Wang: Spring '24 (feat Ice Spice)

Date

May 2024

Description

Alexander Wang introduces its Spring '24 campaign, anchored by a monochrome video featuring American rapper Ice Spice. The production channels a high-contrast aesthetic, utilizing low-key lighting and sharp framing to spotlight the collection's leather pieces and tailoring against a stark backdrop. Produced by Easy Mondays, the film leans into a vertical, cinematic style. The execution employs dynamic camera angles and reflective surface play, resulting in a series of portraits that emphasize the apparel's silhouette and bold attitude.

Style

Vertical, Cinematic, Monochrome

Color
Jet Black
Pure White
Background

White Seamless

Context

Advertising Campaign

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