McDonald's Canada: Riding into the Golden Arches
Brand
Date
Jul 2024
Description
McDonald's Canada presents 'Riding into the Golden Arches,' a commercial project that centers on the tactile process of fine art creation. The film documents an artist constructing a large-scale landscape painting, focusing on the movement and texture involved in the production. Developed by agency Cossette, the project utilizes live-action techniques to capture the application of pigment on canvas. The visuals rely on an earthy color palette, reflecting the warm tones of a sunset landscape. This work highlights the intersection of brand messaging and creative production through a focused, studio-based narrative.
Style
Vertical, Commercial, Earthy, Raw, Golden Hour
Techniques
Acrylic
Color
Burnt Orange
Blush
Lemon
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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