McDonald's Canada Riding into the Golden Arches 2024

About

This commercial video captures an artist meticulously painting a large, vibrant canvas featuring a sunset landscape with riders on horseback. Created for McDonald's Canada under the project title Riding into the Golden Arches, the work showcases expressive brushwork and a vivid palette of warm oranges, pinks, and purples. The artist wears gloves while applying acrylic or oil paint to the stretched canvas, working in a studio environment. The piece was developed by agency Cossette, highlighting the creative production process behind the campaign.