McDonald's Canada explores the technical assembly behind its latest campaign in this behind-the-scenes documentary. The feature focuses on the hands-on construction of a custom mechanical prop rig, showcasing the collaborative process within a workshop environment.
Produced by Consulat with agency creative from Cossette, the footage captures the intricate integration of wooden and metal components. The project leans into a clean, cinematic aesthetic, utilizing natural light and professional diffusion to document the technical execution of commercial production.
