McDonald's Canada: Open Ceremony
Brand
Date
Feb 2024
Description
McDonald's Canada explores the technical assembly behind its latest campaign in this behind-the-scenes documentary. The feature focuses on the hands-on construction of a custom mechanical prop rig, showcasing the collaborative process within a workshop environment. Produced by Consulat with agency creative from Cossette, the footage captures the intricate integration of wooden and metal components. The project leans into a clean, cinematic aesthetic, utilizing natural light and professional diffusion to document the technical execution of commercial production.
Style
Documentary, Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Background
Showroom
Context
Backstage / Behind the Scenes
Associated creatives
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