McDonald’s Canada taps into the energy of professional basketball with this campaign for the Siakam Swirl McFlurry. The commercial spot, developed by agency Cossette, centres on an appearance by Pascal Siakam, transitioning from a press conference setting to high-angle basketball court sequences.
Produced by Feels Like Home, the project utilises a live-action technique to showcase the product. Post-production duties were shared by Rooster Post Production and Alter Ego, with sound design by Pirate Sound, maintaining a warm aesthetic throughout the horizontal commercial format.
