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McDonald's Canada

Siakam Swirl McFlurry
Date

Feb 2023

Description

McDonald’s Canada taps into the energy of professional basketball with this campaign for the Siakam Swirl McFlurry. The commercial spot, developed by agency Cossette, centres on an appearance by Pascal Siakam, transitioning from a press conference setting to high-angle basketball court sequences. Produced by Feels Like Home, the project utilises a live-action technique to showcase the product. Post-production duties were shared by Rooster Post Production and Alter Ego, with sound design by Pirate Sound, maintaining a warm aesthetic throughout the horizontal commercial format.

Style

Horizontal, Commercial, Warm

Industries

Fast Food

Color
Scarlet
Pure White
Background

Black Seamless

Context

TVC / TV Commercial

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