McDonald's Canada: Super Bowl XLVII Spot
Brand
Date
Feb 2023
Description
McDonald's Canada marked Super Bowl XLVII with this commercial campaign, capturing a traveller navigating diverse urban and coastal landscapes across the globe. Through a documentary-style approach, the project features spontaneous interactions with pedestrians, street vendors, and local artists who react to the brand in their native languages. Executed through live-action technique and handheld tracking shots, the spot leans into authentic cultural exchanges. The cinematography shifts between bright daylight and illuminated night environments, relying on natural lighting to ground the global narrative in varied settings.
Style
Documentary, Horizontal, Commercial
Industries
Context
TVC / TV Commercial
Associated creatives
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