McDonald's Canada Open Ceremony 2024

Description

This behind-the-scenes video captures creators working in a bright studio space to build and operate a custom wooden and metal prop rig for a McDonald's Canada campaign project. The footage includes documentary-style framing of crew members assembling mechanical components, screwing wooden panels, and adjusting overhead lighting equipment. The scenes transition between hands-on construction work, camera operation, and interview segments featuring the production team. Natural light fills the open workshop environment, complemented by professional studio softboxes and diffusion panels. The overall tone is collaborative, highlighting the meticulous craft and technical execution involved in commercial production.