The Weekend Max Mara SS24 campaign centers on the structural elegance of seasonal outerwear. Captured by photographer Ryan Simo, the series features models in various trench coats, employing a multiple exposure technique to introduce a kinetic, rhythmic quality to the studio portraits.
Fashion styling by Nicola Pantano focuses on layering and clean silhouettes, while makeup by Greta Agazzi maintains a minimalist approach. The collection is presented against neutral backdrops, utilizing natural light to emphasize the textures of denim, pleated fabrics, and tailored wool.
