Max Mara: Weekend Max Mara SS24
Brand
Date
Feb 2024
Description
The Weekend Max Mara SS24 campaign centers on the structural elegance of seasonal outerwear. Captured by photographer Ryan Simo, the series features models in various trench coats, employing a multiple exposure technique to introduce a kinetic, rhythmic quality to the studio portraits. Fashion styling by Nicola Pantano focuses on layering and clean silhouettes, while makeup by Greta Agazzi maintains a minimalist approach. The collection is presented against neutral backdrops, utilizing natural light to emphasize the textures of denim, pleated fabrics, and tailored wool.
Style
Clean
Techniques
Multiple exposure
Color
Camel
Pure White
Background
White Seamless
Context
Advertising Campaign
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