Max Mara
Weekend Max Mara SS24
Brand
ProjectWeekend Max Mara SS24
Date
Feb 2024
Description
The Weekend Max Mara SS24 campaign captures the fluidity of tailored outerwear through a series of studio-based portraits. Shot by photographer Ryan Simo, the project explores the interplay between classic silhouettes and motion. Featuring styling by Nicola Pantano and makeup by Greta Agazzi, the fashion campaign uses multiple exposure techniques to animate models against clean, minimalist backgrounds. This editorial approach emphasizes the movement and rich textures of denim and structured trench coats in a neutral color palette.
Style
Clean
Techniques
Multiple exposure
Color
Camel
Pure White
Background
White Seamless
Context
Advertising Campaign
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