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Brand
Max Mara
ProjectWeekend Max Mara SS24
Multiple repeating views of a female model wearing a beige trench coat and pleated skirt against a light grey studio background.

Max Mara Weekend Max Mara SS24 2024

Associated creatives

Ryan Simo
Ryan SimoPhotographer
Nicola Pantano
Nicola PantanoFashion Editor/Stylist
Greta Agazzi
Greta AgazziMakeup Artist

Tags

woman in beige trench coatbeige trench coattrench coatpleated skirtwoman wearing trench coat

Description

This commercial campaign photograph for Weekend Max Mara SS24 by Max Mara features a repeating model showcasing a beige trench coat and pleated skirt against a clean, neutral studio background. Photographed by Ryan Simo with styling by Nicola Pantano and makeup by Greta Agazzi, the multi-exposure composition creates a dynamic sequence of identical figures in motion. The lighting is soft and even, highlighting the structured fabric and precise tailoring of the outerwear. The color palette centers on warm neutrals and olive tones.