Max Mara Weekend Max Mara SS24 2024

About

This fashion editorial image for the Weekend Max Mara SS24 project features multiple overlapping exposures of a female model wearing a stylish tan and burgundy trench coat layered over patterned skirts. Captured by photographer Ryan Simo with fashion styling by Nicola Pantano and makeup by Greta Agazzi, the composition creates a dynamic sequence of figures moving across a clean white studio background. The lighting is soft and even, highlighting the textures of the outerwear, pleated white sleeves, and silver slingback shoes. The cool, minimalist palette emphasizes the garment's rich neutral and deep red tones.