Max Mara: Weekend Max Mara Essentials

Jan 2025

Weekend Max Mara presents its Essentials collection through a series of clean, studio-focused imagery that prioritizes garment texture and tailored silhouettes. Photographed by Henrik Blomqvist, the project leans into a minimalist aesthetic, utilizing a neutral and warm studio backdrop to anchor the various layered ensembles. Fashion editor and stylist Sabino Pantone leads the visual direction, pairing structured utility wear with classic cotton shirting and graphic knits. The campaign features model Lila Pankova, with hair styling by Paolo Soffiatti and makeup by Michiko Ikeda completing the understated, polished look. These commercial and editorial portraits utilise clean lighting to emphasise fabric details, maintaining a cohesive narrative across the selection of looks.

Vertical, Commercial, Clean

White Seamless

Advertising Campaign