Max Mara

Jan 2025

The Weekend Max Mara Essentials campaign presents a curated selection of staples, focusing on relaxed tailoring and layered separates. Shot by photographer Henrik Blomqvist, the series leans into a minimalist studio aesthetic that emphasizes garment texture and structured silhouettes. The imagery features model Lila Pankova, with fashion styling by Sabino Pantone. Across the collection, the photography utilizes clean studio lighting and natural light to showcase the collection's varied materials, from crisp Oxford cotton to canvas utility wear. The project incorporates clean, editorial layouts alongside commercial portraiture to highlight the versatility of the pieces. Hair styling by Paolo Soffiatti and makeup by Michiko Ikeda complete the looks, maintaining a polished yet understated presentation throughout the visuals.

Vertical, Commercial, Clean

Designer Fashion

White Seamless

Advertising Campaign