Brand
ProjectWeekend Max Mara Essentials

Max Mara Weekend Max Mara Essentials 2025
Associated creatives
Tags
Description
This fashion advertising campaign image features model Lila Pankova posing against a clean white studio backdrop. She wears an olive green utility canvas parka layered over a cream-colored knit sweater with dark blue horizontal stripes, paired with black shorts. The lighting is bright and even, highlighting the textures of the apparel and the relaxed styling. Bold white serif typography overlays the center of the frame, displaying project copy.
Style
Vertical, Commercial, Clean
Industries
Designer Fashion
Color
Olive (50%)
Cream (30%)
Jet Black (20%)
Background
White Seamless
Context
Advertising Campaign