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Model wearing an olive green canvas parka over a striped sweater and dark shorts against a white backdrop.

Max Mara Weekend Max Mara Essentials 2025

About

This fashion advertising campaign image features model Lila Pankova posing against a clean white studio backdrop. She wears an olive green utility canvas parka layered over a cream-colored knit sweater with dark blue horizontal stripes, paired with black shorts. The lighting is bright and even, highlighting the textures of the apparel and the relaxed styling. Bold white serif typography overlays the center of the frame, displaying project copy.

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White Seamless

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Advertising Campaign
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