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Brand
Max Mara
ProjectWeekend Max Mara Essentials
Model wearing a red coat and striped sweater with a snake graphic against a wood paneled wall

Max Mara Weekend Max Mara Essentials 2025

Associated creatives

Henrik Blomqvist
Henrik BlomqvistPhotographer
Sabino Pantone
Sabino PantoneFashion Editor/Stylist
Paolo Soffiatti
Paolo SoffiattiHair Stylist
Michiko Ikeda
Michiko IkedaMakeup Artist
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Annarel Innocente
Annarel InnocenteManicurist
Lila Pankova
Lila PankovaModel

Tags

woman in red coatred coatwoman wearing red coatmodel posingstriped sweaterred scarf

Description

This fashion portrait from the Weekend Max Mara Essentials project features model Lila Pankova photographed by Henrik Blomqvist. The subject wears a vibrant red coat over a striped sweater adorned with a playful red snake graphic, complemented by light-colored trousers and a matching red scarf. The styling was led by Sabino Pantone, with hair by Paolo Soffiatti and makeup by Michiko Ikeda. The composition is set against a warm wood-paneled background with soft lighting.

Style

Vertical, Commercial, Warm, Clean

Industries

Designer Fashion

Color

Crimson (50%)
Cream (30%)
Jet Black (20%)

Background

Wood Texture

Context

Advertising Campaign