Max Mara: Max Mara Whitney Bag Campaign 2025
Brand
Date
May 2025
Description
Max Mara presents the 2025 campaign for the Whitney Bag, featuring model Edie Campbell in an urban-focused series. Shot on location against European architectural backdrops, the imagery leans into a polished aesthetic that emphasizes the structured leather handbag alongside tailored outerwear. Photographer Oliver Hadlee Pearch utilizes natural light and analogue film techniques to capture the collection. Creative direction is led by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, with fashion styling by Emmanuelle Alt. The campaign utilizes a warm color palette to define the seasonal look.
Style
Vertical, Warm
Techniques
Analogue / film, Natural light
Color
Camel
Background
Street
Context
Advertising Campaign
Associated creatives
Ian GriffithsDesigner
Oliver Hadlee PearchPhotographer
Jean-Baptiste Talbourdet-NapoleoneCreative Director
Lolita JacobsCreative Director
Emmanuelle AltFashion Editor/Stylist
Damien BoissinotHair Stylist
Christelle CocquetMakeup Artist
Piergiorgio Del MoroCasting Director
Alexandra JanowskiManicurist
Edie CampbellModel
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