Max Mara
Max Mara Whitney Bag Campaign 2025
Brand
Date
May 2025
Description
The 2025 campaign for the Max Mara Whitney Bag centers on an urban aesthetic, positioning the structured leather accessory alongside tailored outerwear. Photographed by Oliver Hadlee Pearch, the series features Edie Campbell in a city street setting characterized by classic European architecture. Creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs drives the visual tone, which leans into a polished look. Fashion styling by Emmanuelle Alt complements the collection with camel tones and precise tailoring, captured using analogue film techniques and natural light.
Style
Vertical, Warm
Techniques
Analogue / film, Natural light
Color
Camel
Background
Street
Context
Advertising Campaign
Associated creatives
Ian GriffithsDesigner
Oliver Hadlee PearchPhotographer
Jean-Baptiste Talbourdet-NapoleoneCreative Director
Lolita JacobsCreative Director
Emmanuelle AltFashion Editor/Stylist
Damien BoissinotHair Stylist
Christelle CocquetMakeup Artist
Piergiorgio Del MoroCasting Director
Alexandra JanowskiManicurist
Edie CampbellModel
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