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Edie Campbell wearing sunglasses and a camel coat holding a structured bag on a city street for Max Mara.

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This image from the Max Mara Whitney Bag Campaign 2025 features model Edie Campbell posing on a bustling city street against a backdrop of classic European architecture. Photographed by Oliver Hadlee Pearch with creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the composition highlights a sophisticated camel coat and tailored trousers styled by Emmanuelle Alt. The subject wears large dark sunglasses and carries a structured leather handbag, capturing a polished urban aesthetic with natural daylight and motion blur from passersby.