Max Mara: Max Mara Holiday 2024 Campaign
Brand
Date
Dec 2024
Description
The Max Mara Holiday 2024 campaign highlights the house’s iconic camel-toned knitwear and outerwear through a series of editorial portraits. Captured against a stark white studio backdrop, the imagery emphasizes the tactile quality of wool and cashmere through a clean, monochromatic aesthetic. Photographer Johan Sandberg leads the visual direction, working alongside stylist Alessia Vanini to create a coordinated, minimalist look. The campaign features soft, even lighting that anchors the focus on garment textures and silhouettes, punctuated by subtle geometric props.
Style
Editorial, Vertical, Clean, Warm
Industries
Color
Camel
Background
White Seamless
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.