Max Mara
Max Mara Holiday 2024 Campaign
Brand
Date
Dec 2024
Description
The Max Mara Holiday 2024 campaign highlights the brand's signature camel-toned knitwear and iconic outerwear through a series of editorial portraits. Featuring model Angelika Wierzbicka, the imagery leans into a clean, minimalist aesthetic set against white seamless studio backdrops. Photographed by Johan Sandberg, the series emphasizes the textural qualities of wool and cashmere, paired with coordinated geometric props and large-scale paper sculptures. The project was executed with styling by Alessia Vanini, hair by Paolo Soffiatti, and casting by Simone Bart Rocchietti.
Style
Editorial, Vertical, Clean
Industries
Luxury Fashion Houses
Color
Camel
Background
White Seamless
Context
Advertising Campaign
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