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Brand
Max Mara
ProjectMax Mara Holiday 2024 Campaign
Woman and child wrapped together in a heavy brown teddy coat standing next to a cardboard deer prop on a white background

Max Mara Max Mara Holiday 2024 Campaign 2024

Associated creatives

Johan Sandberg
Johan SandbergPhotographer
Alessia Vanini
Alessia VaniniFashion Editor/Stylist
Paolo Soffiatti
Paolo SoffiattiHair Stylist
Simone Bart Rocchietti
Simone Bart RocchiettiCasting Director
Angelika Wierzbicka
Angelika WierzbickaModel

Tags

woman and child in teddy coatwoman in teddy coatchild in teddy coatteddy coatbrown teddy coatwomanchildpaper deer propcardboard deer sculpturedeer prop

Description

This portrait from the Max Mara Holiday 2024 campaign features a woman and a child wrapped together in an oversized brown teddy coat against a plain white background. A large minimalist paper sculpture of a deer stands beside them as a decorative prop. The lighting is clean and even, highlighting the soft texture of the heavy fleece outerwear. Johan Sandberg photographed the campaign, styled by Alessia Vanini with hair by Paolo Soffiatti and casting by Simone Bart Rocchietti.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Luxury Fashion Houses

Color

Camel (90%)
Beige (10%)

Background

White Seamless

Context

Advertising Campaign