Max Mara
Campaign fw2024/25
Jan 2025
The Max Mara Fall/Winter 2024/25 campaign captures a minimalist aesthetic through a series of editorial portraits. Centered on model Helena Severin, the imagery explores clean lines and sharp silhouettes against both stark studio backdrops and textured industrial settings. The work utilizes natural light to emphasize the movement of the collection and the tactile quality of knitwear and tailoring. Photographed by Lucrezia Ganazzoli, the campaign features fashion styling by Maria Giulia Riva and makeup by Giovanna Fucciolo. Casting for the series was provided by Simone Bart Rocchietti. The project relies on a desaturated color palette and high-contrast compositions to highlight the architectural details of the garments.
Editorial, Vertical, Clean
Natural light
Luxury Fashion Houses
White Seamless
Advertising Campaign
