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Model Helena Severin wearing a black ribbed sweater with hands raised behind her head against a plain light background

Max Mara Campaign fw2024/25 2025

About

This fashion editorial portrait from the Max Mara campaign fw2024/25 features model Helena Severin posing against a clean white seamless backdrop. She wears a dark black ribbed knit sweater with contrasting white seam stitching and a subtle pearl pendant necklace. Her dark hair is pulled back with loose strands framing her face, and her arms are raised with her hands resting behind her head. The lighting is soft and even, highlighting the fine textures of the knitwear and minimalist styling.

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Background

White Seamless

Context

Advertising Campaign