Max Mara Campaign fw2024/25 2025

Description

Fashion editorial image for the Max Mara Fall/Winter 2024/25 campaign photographed by Lucrezia Ganazzoli, featuring model Helena Severin. The model stands against a weathered bright blue industrial container, wearing a long-sleeved white midi dress paired with tall black leather boots. The styling by Maria Giulia Riva and makeup by Giovanna Fucciolo complement the stark, industrial setting with a clean aesthetic. The natural lighting highlights the textured surfaces of the container and the minimalist silhouette of the outfit.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign