Massimo Dutti: THE GARMENT SS 25
Brand
Date
Apr 2025
Description
Massimo Dutti’s THE GARMENT SS 25 campaign captures a refined approach to contemporary menswear through a series of editorial portraits. Featuring model Matthew Seymour, the project highlights sharp tailoring and classic textures through a mix of studio-based portraiture and urban street settings. Photographed by Lukasz Pukowiec, the series leans into an editorial aesthetic characterized by clean lines and neutral palettes. With fashion styling by Dominic Shearer and casting by Ander Gaztelu, the imagery prioritizes natural light and structural contrast, effectively showcasing the collection’s minimalist aesthetic.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
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