Massimo Dutti

Apr 2025

Massimo Dutti presents THE GARMENT SS 25, a fashion campaign defined by a refined, minimalist aesthetic. The collection focuses on classic menswear proportions and elevated tailoring, captured through a series of studio portraits and urban street scenes. Photographer Lukasz Pukowiec utilizes natural light and clean, high-contrast compositions to emphasize the tactile quality of the fabrics, ranging from structured blazers to crisp button-down shirts. Featuring styling by Dominic Shearer, the project leans into a palette of neutrals and deep earth tones, set against both architectural stone exteriors and studio backdrops. With casting by Ander Gaztelu and model Matthew Seymour, the series maintains a consistent visual language that prioritizes clean lines and sophisticated, relaxed silhouettes.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

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