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Brand
Massimo Dutti
ProjectTHE GARMENT SS 25
Man wearing a dark blazer and brown button-up shirt against a plain light wall with shadows.

Massimo Dutti THE GARMENT SS 25 2025

Associated creatives

Lukasz Pukowiec
Lukasz PukowiecPhotographer
Dominic Shearer
Dominic ShearerFashion Editor/Stylist
Ander Gaztelu
Ander GazteluCasting Director
Matthew Seymour
Matthew SeymourModel

Tags

man in dark blazerman in blazerdark blazerblazerbrown button up shirtbrown shirtshirtman with short hairmanmale model

Description

A striking fashion portrait for Massimo Dutti's THE GARMENT SS 25 project, captured by photographer Lukasz Pukowiec with fashion styling by Dominic Shearer and casting by Ander Gaztelu. Model Matthew Seymour is featured from the chest up, wearing a dark blazer over a brown button-up shirt. The lighting creates sharp, dramatic shadows on a plain white wall behind him, emphasizing the tailored garments and contemplative expression. The clean composition highlights the textured fabrics and minimalist aesthetic of the collection.

Style

Editorial, Vertical, Clean, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Chocolate (50%)

Background

White Seamless

Context

Advertising Campaign