Massimo Dutti: Spring Summer `25

Jul 2025

Massimo Dutti presents its Spring Summer '25 campaign, a fashion editorial set against the backdrop of the open sea. Shot by photographer David Portela and art directed by Ed Martin, the series captures a nautical theme through a clean and editorial lens. The campaign relies on warm, natural light and golden hour photography to highlight the tactile qualities of the linen garments and the classic sailboat setting. Styling by Dominic Shearer leans into a minimalist aesthetic, featuring relaxed utility overshirts, pinstriped shirts, and tailored trousers. Supporting the visuals, Ariadna Gazquez oversaw casting and production, while Sonia Pena handled makeup. The imagery utilizes a mix of high-contrast monochrome and warm, natural light to showcase the collection's textural details across both horizontal and vertical compositions.

Advertising Campaign