Massimo Dutti

Jul 2025

Massimo Dutti presents its Spring Summer '25 fashion campaign, captured on location aboard a classic sailboat. The series features model Francesco Cicerchia in a collection defined by neutral palettes, linen textures, and relaxed tailoring, set against the tranquil backdrop of the open sea. Photographer David Portela documents the collection using natural light and golden hour illumination, emphasizing the interplay between crisp sail canvas, varnished wood, and nautical rigging. With art direction by Ed Martin and styling by Dominic Shearer, the campaign utilizes a clean, editorial aesthetic that balances architectural maritime geometry with high-contrast monochrome portraiture.

Advertising Campaign