Massimo Dutti Spring Summer `25 2025

Description

Model Francesco Cicerchia poses aboard a sailboat against a clear open sky for Massimo Dutti's Spring Summer '25 campaign, photographed by David Portela with styling by Dominic Shearer and art direction by Ed Martin. He wears a relaxed light beige utility overshirt with dark buttons, an unbuttoned pinstriped collared shirt, and matching neutral trousers. Warm, natural daylight highlights the linen textures and boat rigging, complemented by casting and production by Ariadna Gazquez and makeup by Sonia Pena.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Menswear

Color

Background

Showroom, Clear Sky

Context

Advertising Campaign