Massimo Dutti Spring Summer `25 2025

Description

A close-up, black and white portrait features model Francesco Cicerchia captured under high-contrast directional sunlight against a textured white wall. He is angled in profile, looking upward with a focused and serious expression that highlights his defined jawline and wavy dark hair. He wears a dark polo shirt featuring subtle white contrast line stitching along the collar and shoulder. The monochrome grading creates deep shadows and crisp highlights across his neck and facial features.

Style

Editorial, Vertical, Monochrome, Minimalist

Techniques

Hard Light

Industries

Menswear

Color

Background

Textured Backdrop

Context

Advertising Campaign