Brand
ProjectSpring Summer `25

Massimo Dutti Spring Summer `25 2025
Associated creatives
Tags
Description
Captured by photographer David Portela for Massimo Dutti's Spring Summer 25 collection, model Francesco Cicerchia poses on a boat deck bathed in late-afternoon golden sunlight. He wears a relaxed, unbuttoned rust-brown linen shirt paired with tailored grey trousers. Thick folded sail canvas forms the primary backdrop, creating strong geometric shadows and organic fabric textures. The warm, low-angled natural lighting highlights the model's profile while soft maritime hues anchor the lower frame.
Style
Vertical, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Menswear
Color
Rust (50%)
Medium Grey (40%)
Background
Fabric Texture
Context
Advertising Campaign

