Massimo Dutti: Mother´s day
Brand
Date
Apr 2025
Description
Massimo Dutti presents its Mother's Day campaign, a series of editorial portraits that focus on candid, intimate interactions between an adult and child. Photographed by Ed Martin, the collection leans into a clean, minimalist aesthetic that highlights coordinated ensembles of neutral outerwear and classic separates. The project features fashion styling by Vito Castelo and casting by Ander Gaztelu, with model Marina Perez anchoring the imagery. The execution balances monochrome photography with soft natural light, utilizing both analogue film textures and a high-key approach to maintain a consistent, serene visual tone across the series.
Style
Editorial, Vertical, Clean, Monochrome
Techniques
Natural light
Industries
Color
Pure White
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.