Massimo Dutti
Mother´s day
Brand
ProjectMother´s day
Date
Apr 2025
Description
Massimo Dutti presents its Mother's Day campaign, a series of editorial portraits focusing on the quiet connection between parent and child. Photographed by Ed Martin, the campaign utilizes a clean, minimal aesthetic to highlight the brand's apparel through a mix of high-key monochrome and warm-toned imagery. The project features model Marina Perez, with fashion styling by Vito Castelo and casting by Ander Gaztelu. The visuals employ natural light and analogue film techniques to maintain a candid, understated tone across the series.
Style
Editorial, Vertical, Clean, Monochrome
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White
Context
Advertising Campaign
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