Logo
  • Home
  • ·Media
  • ·Massimo Dutti Mother's Day campaign portrait
Brand
Massimo Dutti
ProjectMother´s day
Woman in white suit holding open an oversized white shirt worn by a young child against a seamless grey backdrop

Massimo Dutti Mother´s day 2025

Associated creatives

Ed Martin
Ed MartinPhotographer
Vito Castelo
Vito CasteloFashion Editor/Stylist
Ander Gaztelu
Ander GazteluCasting Director
Marina Perez
Marina PerezModel

Tags

woman and childwoman in white suitwhite suitchild in oversized shirtoversized white shirtwhite shirt

Description

A black and white campaign portrait captured by photographer Ed Martin for Massimo Dutti's Mother's Day project. A woman in a matching white suit stands behind a young child, holding out the sleeves of a large white shirt draped over the child. The subjects are positioned against a neutral grey seamless background with soft studio lighting. Bold black typography reading "mother's day" is overlaid centrally across the composition. Fashion styling by Vito Castelo and casting by Ander Gaztelu.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Event

Mother's Day

Color

Pure White (80%)
Jet Black (20%)

Background

Grey Seamless

Context

Advertising Campaign