Brand
ProjectMother´s day

Massimo Dutti Mother´s day 2025
Associated creatives
Tags
Description
This monochrome commercial image features an adult woman seated on the floor in matching white attire, smiling warmly up at a young child standing nearby. Both subjects are dressed in loose white button-down shirts against a plain, clean studio background. The soft lighting highlights the candid, joyful interaction between the two figures. Ed Martin captured the scene, with fashion styling by Vito Castelo and modelling by Marina Perez. The minimalist composition emphasizes the emotional connection for this Massimo Dutti campaign.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White (100%)
Background
White Seamless
Context
Advertising Campaign
