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  • ·Marc Jacobs Essentials Fall 2024 Ad Campaign
BrandMarc Jacobs
Project"Essentials" Fall 2024 Ad Campaign
Model seated inside a yellow taxi cab holding a brown mini bag against an urban skyscraper backdrop.

Marc Jacobs "Essentials" Fall 2024 Ad Campaign 2024

Associated creatives

Marc Jacobs
Marc JacobsMarc Jacobs Creative Director
Shadow
ShadowAgency
Valentin Herfray and Clinton Hild
Valentin Herfray and Clinton HildPhotographer
Alex Lee and Kyle Wightman
Alex Lee and Kyle WightmanVideo Director
Ben Carey
Ben CareyDirector of Photography
Clare Carter
Clare CarterExecutive Producer
Adriana Lima
Adriana LimaModels
Colin Jones
Colin JonesModels
Joan Smalls
Joan SmallsModels
and Lourdes Leon
and Lourdes LeonModels
Jermaine Daley
Jermaine DaleyStylist
Joey George
Joey GeorgeHair
Kaia Shi
Kaia ShiMakeup
Natalie Pavloski
Natalie PavloskiManicurist
Matt Jackson
Matt JacksonProduction Designer

Tags

model in taxi cabwoman in taxi cabmodelwomanblack leather jacketleather jacketbrown mini bagmini baghandbagdark denim jeansdenim jeansjeans

Description

Captured for the Marc Jacobs Essentials Fall 2024 ad campaign, this striking image features a model seated inside the back of a yellow taxi cab. The model wears a black leather bomber jacket, dark denim jeans, and a black top, while holding a brown mini bag with bold typographic lettering. Outside the open door, a towering skyscraper rises sharply against an overcast sky, creating a dramatic urban perspective. The composition uses a low-angle perspective, emphasizing the dynamic geometry of the vehicle frame and city architecture.

Style

Vertical, Commercial, Saturated, Raw

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Caramel (30%)
Denim (20%)

Background

Service Station

Context

Advertising Campaign