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BrandMarc Jacobs
Project"Essentials" Fall 2024 Ad Campaign
Giant pink Marc Jacobs mini bag standing upright over a sprawling aerial view of the New York City skyline

Marc Jacobs "Essentials" Fall 2024 Ad Campaign 2024

Associated creatives

Marc Jacobs
Marc JacobsMarc Jacobs Creative Director
Shadow
ShadowAgency
Valentin Herfray and Clinton Hild
Valentin Herfray and Clinton HildPhotographer
Alex Lee and Kyle Wightman
Alex Lee and Kyle WightmanVideo Director
Ben Carey
Ben CareyDirector of Photography
Clare Carter
Clare CarterExecutive Producer
Adriana Lima
Adriana LimaModels
Colin Jones
Colin JonesModels
Joan Smalls
Joan SmallsModels
and Lourdes Leon
and Lourdes LeonModels
Jermaine Daley
Jermaine DaleyStylist
Joey George
Joey GeorgeHair
Kaia Shi
Kaia ShiMakeup
Natalie Pavloski
Natalie PavloskiManicurist
Matt Jackson
Matt JacksonProduction Designer

Tags

giant pink mini bagpink mini bagmini bagmarc jacobs mini bagpink leather bagleather bag

Description

This creative image for the Marc Jacobs Essentials Fall 2024 ad campaign features a giant pink mini bag standing vertically like a skyscraper over an expansive aerial view of the New York City skyline. Shot with a fisheye or ultra-wide perspective, the urban cityscape curves toward the horizon under a bright blue sky with scattered clouds. The textured pink leather bag dominates the center of the frame, bearing embossed lettering that reads THE MINI BAG MARC JACOBS. The composition merges commercial product imagery with surreal, monumental scale against a detailed urban backdrop.

Style

Horizontal, Commercial, Surreal, Warm

Techniques

Panoramic, VFX / visual effects

Industries

Bags & Accessories

Color

Blush (50%)

Background

Aerial View

Context

Advertising Campaign