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Giant pink Marc Jacobs mini bag standing upright over a sprawling aerial view of the New York City skyline

Marc Jacobs "Essentials" Fall 2024 Ad Campaign 2024

About

This creative image for the Marc Jacobs Essentials Fall 2024 ad campaign features a giant pink mini bag standing vertically like a skyscraper over an expansive aerial view of the New York City skyline. Shot with a fisheye or ultra-wide perspective, the urban cityscape curves toward the horizon under a bright blue sky with scattered clouds. The textured pink leather bag dominates the center of the frame, bearing embossed lettering that reads THE MINI BAG MARC JACOBS. The composition merges commercial product imagery with surreal, monumental scale against a detailed urban backdrop.

Brand

Marc Jacobs

Project

Marc Jacobs "Essentials" Fall 2024 Ad Campaign 2024

Keywords

giant pink mini bagpink mini bagmini bagmarc jacobs mini bagpink leather bagleather bag

Credits

Marc Jacobs
Marc Jacobs Creative Director
Shadow
Agency
Valentin Herfray and Clinton Hild
Photographer
Alex Lee and Kyle Wightman
Video Director
Ben Carey
Director of Photography

Styles

HorizontalCommercialSurrealWarm

Techniques

PanoramicVFX / visual effects

Industries

Bags & Accessories

Background

Aerial View

Context

Advertising Campaign
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