BrandMarc Jacobs
Marc Jacobs "Essentials" Fall 2024 Ad Campaign 2024
Associated creatives
Marc JacobsMarc Jacobs Creative Director
ShadowAgency
Valentin Herfray and Clinton HildPhotographer
Alex Lee and Kyle WightmanVideo Director
Ben CareyDirector of Photography
Clare CarterExecutive Producer
Adriana LimaModels
Colin JonesModels
Joan SmallsModels
and Lourdes LeonModels
Jermaine DaleyStylist
Joey GeorgeHair
Kaia ShiMakeup
Natalie PavloskiManicurist
Matt JacksonProduction Designer
Tags
Description
This high-angle aerial photograph captures a massive white Marc Jacobs handbag suspended in mid-air by a bright yellow construction crane over a dense cityscape of New York skyscrapers. The oversized accessory, featuring visible debossed branding reading 'The Sack Bag', serves as the surreal focal point towering above a partial building under construction. The surrounding urban environment is filled with traditional masonry and stone high-rises under bright daylight. The creative composition was produced for the Marc Jacobs Essentials Fall 2024 ad campaign, photographed by Valentin Herfray and Clinton Hild with production design by Matt Jackson.
Style
Artistic, Vertical, Clean
Techniques
3D render / CGI
Industries
Bags & Accessories
Color
Pure White (80%)
Amber (20%)
Background
Aerial View
Context
Advertising Campaign