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BrandMarc Jacobs
Project"Essentials" Fall 2024 Ad Campaign
Model Joan Smalls holding a white shoulder bag outdoors against a bridge and city skyline.

Marc Jacobs "Essentials" Fall 2024 Ad Campaign 2024

Associated creatives

Marc Jacobs
Marc JacobsMarc Jacobs Creative Director
Shadow
ShadowAgency
Valentin Herfray and Clinton Hild
Valentin Herfray and Clinton HildPhotographer
Alex Lee and Kyle Wightman
Alex Lee and Kyle WightmanVideo Director
Ben Carey
Ben CareyDirector of Photography
Clare Carter
Clare CarterExecutive Producer
Adriana Lima
Adriana LimaModels
Colin Jones
Colin JonesModels
Joan Smalls
Joan SmallsModels
and Lourdes Leon
and Lourdes LeonModels
Jermaine Daley
Jermaine DaleyStylist
Joey George
Joey GeorgeHair
Kaia Shi
Kaia ShiMakeup
Natalie Pavloski
Natalie PavloskiManicurist
Matt Jackson
Matt JacksonProduction Designer

Tags

woman holding white shoulder bagwoman holding bagwhite shoulder bagshoulder bagblack mini dressblack dressstrapless dress

Description

This portrait from the Marc Jacobs Essentials Fall 2024 ad campaign features model Joan Smalls posing outdoors along a waterfront walkway. She wears a black strapless mini dress and holds a prominent white shoulder bag featuring bold typographic branding. In the background, a large suspension bridge arches across the frame above a distant urban skyline. The wide-angle composition introduces a slight perspective distortion, capturing natural daylight and sharp textures on the clothing and accessories.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Jet Black (50%)
Pure White (50%)

Background

Bridge

Context

Advertising Campaign