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Model Joan Smalls holding a white shoulder bag outdoors against a bridge and city skyline.

Marc Jacobs "Essentials" Fall 2024 Ad Campaign 2024

About

This portrait from the Marc Jacobs Essentials Fall 2024 ad campaign features model Joan Smalls posing outdoors along a waterfront walkway. She wears a black strapless mini dress and holds a prominent white shoulder bag featuring bold typographic branding. In the background, a large suspension bridge arches across the frame above a distant urban skyline. The wide-angle composition introduces a slight perspective distortion, capturing natural daylight and sharp textures on the clothing and accessories.

Brand

Marc Jacobs

Project

Marc Jacobs "Essentials" Fall 2024 Ad Campaign 2024

Keywords

woman holding white shoulder bagwoman holding bagwhite shoulder bagshoulder bagblack mini dressblack dressstrapless dress

Credits

Marc Jacobs
Marc Jacobs Creative Director
Shadow
Agency
Valentin Herfray and Clinton Hild
Photographer
Alex Lee and Kyle Wightman
Video Director
Ben Carey
Director of Photography

Styles

EditorialVerticalWarmClean

Techniques

Natural light

Industries

Bags & Accessories

Background

Bridge

Context

Advertising Campaign
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