Maison Margiela

Apr 2025

Maison Margiela presents the Spring-Summer 2025 Avant-Première collection, a luxury fashion campaign captured by photographer Szilveszter Mako. Guided by the creative direction of John Galliano, the imagery emphasizes structural tailoring and material texture, set against rustic, painterly architectural alcoves and neutral studio backdrops. The collection highlights structured leather handbags and layered seasonal garments. The editorial campaign leans into a refined, analogue film aesthetic, utilizing monochrome palettes and natural light to accentuate the grain of leather accessories and the fine tailoring of utility jackets and wide-leg trousers. The production features model Hsin-Yu Liu, with styling by Tom Guinness, hair styling by Pierpaolo Lai, and makeup by Vanessa Icareg. The project was produced by Siyan Chen with casting by Jess Hallett and set design by Edith di Monda.

Editorial, Vertical, Clean

Analogue / film

Luxury Fashion Houses

Advertising Campaign