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·Maison Margiela Spring-Summer 2025 Avant-Première Collection

Model with dark bob hairstyle holding a large black tote bag against a neutral studio background

Model wearing a long coat and holding a dark handbag inside a textured architectural niche, styled for Maison Margiela.

Model in trench coat carrying a large black handbag for Maison Margiela Spring-Summer 2025 campaign

Black leather Maison Margiela handbag displayed inside a recessed grey wall alcove

Model seated in an arched alcove wearing a textured cardigan and holding a black handbag for Maison Margiela Spring-Summer 2025.

Model standing inside a distressed blue alcove wearing a beige cardigan and dark trousers while holding a large dark leather tote bag

Model holding a large dark handbag wearing a light-colored jacket against a textured dark background for Maison Margiela

Black leather tote bag resting on a wooden stool inside a textured stone alcove with Maison Margiela Paris text above

Close up of a black leather handbag with brown handles and straps against a textured grey background

Model wearing a camel coat holding a black handbag against a textured olive background for Maison Margiela

Black leather handbag resting on a small wooden stool inside a weathered niche with Maison Margiela Paris text above

Model standing against a dark textured background wearing a white top and grey trousers while holding a structured tote bag.

Maison Margiela Maison Margiela Spring-Summer 2025 Avant-Première Collection 2025

About

Maison Margiela presents its Spring-Summer 2025 Avant-Première collection through a series of editorial images that emphasize structural design and tactile textures. Developed under the creative direction of John Galliano, the campaign leans into a deliberate, minimalist aesthetic, utilising natural light and a muted color palette to highlight the collection's tailoring and accessories. The photography, captured by Szilveszter Mako, places model Hsin-Yu Liu within textured architectural alcoves and rustic studio settings. These environments serve as a neutral backdrop for the collection's structured handbags and layered apparel. The visual language utilizes analogue film techniques and monochrome grading to create a grainy, refined quality throughout the series. Key collaborators include fashion stylist Tom Guinness, hair stylist Pierpaolo Lai, and makeup artist Vanessa Icareg, with set design by Edith di Monda and casting by Jess Hallett. Produced by Siyan Chen, the campaign maintains a consistent, desaturated focus that centers on the craft of the garments and the grain of the materials.