Maison Margiela: Maison Margiela Avant Première S/S 2025

Jan 2025

Maison Margiela presents the Avant Première S/S 2025 collection through a series of editorial portraits. The visuals focus on the sculptural silhouettes and complex fabric layering intrinsic to the collection designed by John Galliano. Captured by photographer Britt Lloyd with fashion styling by Tom Guinness, the project utilizes a clean, vertical composition across a range of studio environments. The imagery leverages soft, diffused lighting to emphasize the tactile quality of the garments, from intricate knitwear to layered denim and sheer, patterned hosiery. The aesthetic maintains a desaturated palette, placing the focus on the construction and proportion of the designs against muted, atmospheric backgrounds.

Editorial, Vertical, Clean

Grey Seamless

Lookbook