Maison Margiela

Jan 2025

Maison Margiela presents the Avant Première S/S 2025 collection through a series of editorial portraits. Designed by John Galliano, the collection emphasizes sculptural silhouettes and layered tactile textures, from oversized knitwear and draped cardigans to structured tailoring. Photographer Britt Lloyd captures the collection against muted, atmospheric gradient backgrounds, utilizing soft, diffused lighting to highlight the intricate details of the garments. The project features styling by Tom Guinness, with a focus on polished, clean lines and desaturated tones. The campaign showcases a diverse cast of models, including Aaron Danner, Antoine Brabant, Joshua Thompson, Lydia Celesta, Rezi Simons, and Valentine Charrasse, framed in vertical, clean-focused compositions.

Editorial, Vertical, Clean

Luxury Fashion Houses

Grey Seamless

Lookbook