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Two models posing against a neutral grey background for Madewell, wearing a striped cardigan, dark sweater, and blue jeans.

Madewell Holiday Dressing 2024

Associated creatives

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Description

This fashion editorial image for the Madewell Holiday Dressing project features two models posed against a neutral grey studio background. The female model in the foreground wears a cream-colored striped cardigan over a white top, paired with blue denim jeans and a dark belt. Beside her, a male model wears a dark crewneck sweater layered over a light blue button-down shirt and light-colored trousers. The clean, soft studio lighting accentuates the textures of the knitwear and denim. The campaign was photographed by Tom Schirmacher, with makeup by Sally Branka, and features the Madewell brand logo inscribed near the bottom.

Style

Editorial, Vertical, Warm, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Cream (40%)
Denim (30%)
Jet Black (30%)

Background

Grey Seamless

Context

Advertising Campaign