Brand
Madewell Autumn 2025 Campaign - A day in Paris 2025
Associated creatives
Tags
Description
Captured in black and white by photographer Grayson Vaughan, this portrait for Madewell's Autumn 2025 campaign features model Tamel Lee posed atop an ornate stone bridge overlooking a river in Paris. The subject is crouched with one hand raised to his hair, wearing a dark blazer, an open-collared shirt, and relaxed-fit denim jeans. Natural daylight illuminates the scene, highlighting the grainy texture of the film-style capture. The background reveals classic Parisian bridge arches and distant trees along the riverbank.
Style
Documentary, Vertical, Cinematic, Monochrome
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (50%)
Background
Bridge
Context
Advertising Campaign