Mad Agriculture

Apr 2024

Mad Agriculture’s comprehensive brand identity project bridges the gap between regenerative farming and modern editorial design. The system centers on bold, high-contrast typography and earthy, warm-toned visuals, creating a cohesive visual language that spans across printed editorial spreads, outdoor billboards, and a digital web interface. The project utilizes a clean, modular layout that incorporates drone footage and observational photography to highlight agricultural landscapes and rural operations. Graphic design by The Office of Ordinary Things is complemented by web development from Infinite Productivity, while internal photography from Mad Agriculture grounds the brand in authentic field-work imagery. Tactile design elements, including varied paper stocks and organic background textures, reinforce the connection to land-based practices.

Horizontal, Clean, Commercial