Mad Agriculture Brand Identity 2024

Description

This brand identity video for Mad Agriculture presents a dynamic triptych layout showcasing various agricultural scenes, including livestock, farming equipment, and portraits of agricultural workers. The visual sequence utilizes alternating color treatments, duotone grading, and textured frames to highlight sustainable farming concepts. Created for Mad Agriculture with graphic design by The Office of Ordinary Things and web development by Infinite Productivity, the video balances rural authenticity with clean modern design.