Mad Agriculture Brand Identity 2024

Description

This outdoor billboard design for Mad Agriculture features a series of four large vertical poster panels mounted on a weathered metal frame. The posters display a mix of typography, agricultural photography, and branding text including phrases like Alive, Messy, Mutable and Do you know what your land wants to be?. The composition incorporates vibrant green fields, crop rows, and bold yellow text set against natural green and blue backgrounds. Graphic design is handled by The Office of Ordinary Things, with web development by Infinite Productivity and photography by Mad Agriculture.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Public Awareness

Color

Context

Out of Home (OOH)