MAC Cosmetics
MAC - To the future
Brand
ProjectMAC - To the future
Date
Mar 2025
Description
This beauty campaign for MAC Cosmetics, titled To the Future, explores a high-concept aesthetic through focused portraiture. Captured by photographer Fernando Gomez, the imagery highlights a refined approach to editorial beauty, utilizing clean, sharp lines and vibrant, saturated color palettes to articulate a futuristic vision. The series features intricate styling, emphasizing textures like braided silver hair and metallic sculptural jewellery set against a minimalist desert backdrop. Through deliberate use of beauty light, the work maintains a crisp, commercial finish that highlights both the model and the cosmetic application.
Style
Vertical, Commercial, Clean, Futuristic
Techniques
Beauty Light
Industries
Cosmetics
Color
Cobalt
Silver (metallic)
Nude / Sand
Background
Desert
Context
Advertising Campaign
Associated creatives
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