MAC Cosmetics: MAC Stack Lash Primer
Brand
Date
May 2025
Description
This commercial for MAC Cosmetics highlights the MAC Stack Lash Primer, focusing on the product’s application process and its effect on lash volume and lift. The film uses live-action technique to contrast bare lashes with finished, primed looks, emphasizing the functional benefits through clear model demonstrations and on-screen metrics. The production utilizes crisp studio lighting and a stark white backdrop to maintain a clean visual identity. Bold typography is integrated throughout the edit to present consumer test results, specifically detailing lift and smudge-reduction percentages.
Style
Horizontal, Commercial, Clean
Industries
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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