MAC Cosmetics: Mac Holiday 2024
Brand
Date
Nov 2024
Description
MAC Cosmetics presents the Mac Holiday 2024 campaign, a series of beauty portraits featuring model Jacky Lee. The visuals focus on seasonal product offerings, showcasing eyeshadow palettes and signature lip shades within a refined editorial framework. The project leans into clean, polished aesthetics, utilizing soft beauty lighting to highlight rich berry and plum tones. Captured in a vertical format, the imagery centers on the subject against neutral backdrops, maintaining a consistent technical approach across the series.
Style
Editorial, Vertical, Warm, Clean
Industries
Color
Jet Black
Burgundy
Context
Advertising Campaign
Associated creatives
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