MAC Cosmetics

Apr 2026

MAC Cosmetics leans into a bold intersection of high fashion and advocacy with its latest campaign featuring designer Conner Ives. The project, titled MAC Cosmetics x Conner Ives Protect the Dolls, channels a sharp, editorial minimalism that prioritizes the brand's iconic Viva Glam legacy while elevating a message of community and protection. Through the lens of photographer Alex Arauz, the campaign employs a crisp studio strobe technique to capture a series of high-key portraits and group compositions. By pairing stark white backgrounds with the stark contrast of black apparel adorned with graphic messaging, the visual narrative remains focused and intentional. Creative director Nicola Formichetti and art director Bella Bruton harmonize these elements to create a clean, commercial aesthetic that feels both timely and timeless. The presence of actor Dominique Jackson alongside models Green Kim, Ivy Stewart, and Josephine Dupont brings a powerful energy to the collaboration, further emphasizing the campaign's social spirit. Every frame, from the close-up product placements to the collective poses, highlights a polished, intentional design language that honors the signature identity of both the beauty brand and the fashion house. This collaboration underscores a sophisticated approach to cosmetic marketing, where the product becomes a natural extension of an authentic cultural statement, grounded in the precision of expert studio lighting and minimalist composition.

Editorial, Commercial

Studio strobe

Cosmetics, Beauty