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MAC Cosmetics

M·A·C Cosmetics Stack Campaign
Date

Mar 2025

Description

MAC Cosmetics presents the Stack campaign, a beauty-focused project directed by creative director Drew Elliott and captured by photographer Amy Troost. The editorial visuals feature model Gabbriette, emphasizing high-contrast styling and intricate makeup applications set against a clean, minimalist backdrop. The project leans into a polished, commercial aesthetic defined by beauty light and crisp studio techniques. Supporting the visual execution, the production includes fashion styling by Yohana Lebasi, hair by Nero, makeup by Frankie Boyd, and casting by Anita Bitton.

Style

Vertical, Clean, Polished, Commercial

Techniques

Beauty Light

Industries

Cosmetics

Color
Jet Black
Background

White Seamless

Context

Advertising Campaign

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