MAC Cosmetics
M·A·C Cosmetics Stack Campaign



Brand
Date
Mar 2025
Description
MAC Cosmetics presents the Stack campaign, a beauty-focused project directed by creative director Drew Elliott and captured by photographer Amy Troost. The editorial visuals feature model Gabbriette, emphasizing high-contrast styling and intricate makeup applications set against a clean, minimalist backdrop. The project leans into a polished, commercial aesthetic defined by beauty light and crisp studio techniques. Supporting the visual execution, the production includes fashion styling by Yohana Lebasi, hair by Nero, makeup by Frankie Boyd, and casting by Anita Bitton.
Style
Vertical, Clean, Polished, Commercial
Techniques
Beauty Light
Industries
Cosmetics
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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