MAC Cosmetics: MAC BEAUTY 2024
Brand
Date
Jan 2024
Description
MAC Cosmetics presents the 2024 beauty campaign, a series of portrait-led visuals that focus on high-impact makeup artistry. Photographed by Shutong Zuo, the project highlights precise cosmetic applications, ranging from vivid graphic liners and matte lip colors to intricate pearl embellishments. The imagery utilizes a clean, minimal studio aesthetic against seamless white backdrops. Through the use of beauty light and polished styling, the project leans into editorial and commercial sensibilities to document current cosmetic trends.
Style
Editorial, Vertical, Clean
Techniques
Beauty Light
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.