MAC Cosmetics
MAC BEAUTY 2024
Brand
ProjectMAC BEAUTY 2024
Date
Jan 2024
Description
MAC Cosmetics presents the 2024 beauty project, a series of portraits captured by photographer Shutong Zuo. The work leans into a high-fashion editorial aesthetic, emphasizing precise cosmetic applications and graphic makeup techniques. Featuring varied styling from vibrant, multi-colored eyeshadows adorned with pearls to sharp graphic eyeliner and matte lip finishes, the project utilizes clean studio lighting and vertical compositions. Each portrait prioritizes clarity and skin texture, maintaining a polished and consistent visual language across the series.
Style
Editorial, Vertical, Clean
Techniques
Beauty Light
Industries
Cosmetics
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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