MAC Cosmetics presents the 2024 beauty campaign, a series of portrait-led visuals that focus on high-impact makeup artistry. Photographed by Shutong Zuo, the project highlights precise cosmetic applications, ranging from vivid graphic liners and matte lip colors to intricate pearl embellishments.
The imagery utilizes a clean, minimal studio aesthetic against seamless white backdrops. Through the use of beauty light and polished styling, the project leans into editorial and commercial sensibilities to document current cosmetic trends.
