Louis Vuitton

Jan 2025

The Louis Vuitton x Murakami project presents a high-end fashion campaign that centers on the house’s iconic monogram motifs reimagined through a vibrant, graphic lens. Photographed by Harley Weir, the imagery leans into a playful and polished commercial aesthetic, utilizing bright, clean lighting to highlight the intricate textures of the leather goods and denim-focused apparel. Creative direction by Lina Kutsovskaya frames the collection within immersive, monochromatic studio environments. The editorial portraits feature models styled by Victoria Sekrier, who pairs contemporary silhouettes with the collaboration’s signature multicolored bags and accessories. The production incorporates techniques such as analogue film and natural light to maintain a crisp, elevated visual narrative throughout the series.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign